Dubai – October 2014 was a brilliant week full of great artwork and experiences. Ruh was invited to give masterclasses in self-branding and marketing to artists and fellows of the MOCAFest. Working out the hip and cool AlSerkaal art corner and teaming up with creative entrepreneur-extraordinaire Peter Gould, Ruh worked closely with artists to hone their social media skills, self-promotion and build a significant presence with their art.

MOCA Fest 2014



On stage with other artists

peter and ruh

Partner in crime, Peter Gould and myself on stage presenting our origin stories

Peter Sanders Ruh Al-Alam

Sitting beside the one and only Peter Sanders


Close-knit workshop sessions with artists

Ruh Al-Alam

Going through what I do


Managed to have my animated video on display at the exhibition too!


To book Ruh for workshops, seminars or training please get in touch at