Ruh was honoured to participate in a creative collaboration with fellow British designer Sean Freeman (of There Is) on a set of ‘Words of Unity’ artworks combining English and Arabic for the UN and International Human Solidarity Day. The artwork involved custom Arabic calligraphy created by Ruh with Sean using Latin calligraphy to spell Love (حب). The artwork was published online by the UN and is also ear-marked to be featured on billboards in certain key locations.