Google asked Ruh's agency Archetype to help them craft handwritten calligraphic titles for the Google Maps Treks series on Petra. We went through a process of closely looking at Nabatean scripts, along with Arabic, to try and craft a gritty and slightly worn script. With an initial exploration stage of various calligraphic script styles, we also tried many different writing tools to try and achieve a consistent written style. We not only worked on the Nabatean and Arabic, but also crafted the English, Russian and Japanese transliterations for Petra.

‍

You can view the site here.

‍

Google asked Ruh's agency Archetype to help them craft handwritten calligraphic titles for the Google Maps Treks series on Petra. We went through a process of closely looking at Nabatean scripts, along with Arabic, to try and craft a gritty and slightly worn script. With an initial exploration stage of various calligraphic script styles, we also tried many different writing tools to try and achieve a consistent written style. We not only worked on the Nabatean and Arabic, but also crafted the English, Russian and Japanese transliterations for Petra.

‍

You can view the site here.

‍